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Afrigarde, Handmade in South Africa

Ndebele tradition meets high-end jewellery in Afrigarde's statement neck-pieces handmade in South Africa.

The Afrigarde range is inspired by traditional Ndebele Surface adornment, such as the colourful geometric wall murals, as well as beaded jewellery and Neckrings that married Ndebele women wear. The brand empowers women living in poverty by training them in high-end jewellery-making skills. This supplements their income for casual work and enables them to provide for their families.

Created by Maria Uys as part of her Baccallareus of Technologiae degree in Surface Design at Cape Peninsula University of Technology in 2014, the brand has successfully shifted from a simple brand to a sustainable one providing fashionistas with wearable art pieces.  As part of her research in Cultural Studies and traditional Ndebele Surface Design and body adornment, she decided to work with Felt as a medium, and create a range of Wearable Art.

 

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Afrigarde by Photographer grethephoto.com

 

The Afrigarde range aims to create a future aesthetic which incorporates the traditional design elements of African body adornment, while redefining the cultural barriers that certain traditional dress might create.  The concept of the range aims to question cultural biases and our perception of what is “Foreign” or “Alien”.

The brand trains women living in poverty in high-end jewellery-making skills in order to supplement their income from doing casual jobs.  This empowers these women to be able to sustain their household.

 

For more information, please visit Afrigarde website:  http://afrigarde.co.za/

 

venicia.guinot@tropics-magazine.com

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