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BEFFTA Awards : TROPICS Magazine’s Des Richards Wins

#TeamTropics honoured in London

Des Richards awardee of the "Best Fashion Photographer of the Year" 2016

LONDON, November 20, 2016 / TROPICS MEDIA GROUP / – BEFFTA Awards is a distinctly special awards ceremony honouring the best showbiz and entertainment personalities in the black and ethnic communities in the UK, USA, Africa, Caribbean, Canada and globally. BEFFTA Awards is the first of its kind rewarding under one roof outstanding achievements and contributions from Africans, Caribbeans and Asians in entertainment, film, fashion, television and arts. This international prestigious ceremony celebrates an all round accomplishments of a hard working community within entertainment and showbiz especially the unknown talent that need exposure. The awards ceremony founded by Pauline Long also aims to inspire black and ethnic personalities worldwide to achieve at the highest levels.

BEFFTA Awards 2016 - Red Carpet coverage (Photo copyright Des Richards.) Courtesy of TROPICS Magazine

BEFFTA Awards 2016 – Red Carpet coverage (Photo copyright Des Richards.) Courtesy of TROPICS Magazine

Photographers have an unbelievable dedication for capturing the perfect shot. Our Fashion Photographers, on the other hand, are dedicated human beings who brave cold weather just to immortalise the best designs on runways and one of these champions at TROPICS Magazine is Mr. Des Richards. Such dedication to his craft has certainly paid off. The winner of the BEFFTA Award « Fashion Photographer of the Year » 2016 thinks that his passion for photography started at an early age. Probably when he was around 7 or 8 and living in Nottingham the city where he was born.

“My father who was an amateur photographer would ask my mother and I to model in front of the camera. This was perfect because my mother was a dressmaker and she always had some new design she wanted to show off.  I quickly merged the two together and thus my love of fashion photography was born. Years later I attended a  photography college and I also worked in front of the camera as the manager. My style of photography is to create art and to tell a story in every picture.”
For the past five (5) years, Mr. Des Richards has been serving as a freelance Fashion Photographer at TROPICS Magazine and with zero budget at his disposal, he has managed to bring the best of the London fashion and lifestyle trends to life. One of the regular creatives on London runway scenes, the winning Photographer was honoured in London where he was celebrated at the 2016 BEFFTA Awards. In his acceptance speech, Mr. Des Richards said:

« I’d like to thank all of you that voted for me in the category of Best Fashion photographer for a BEFFTA award. I won it. Special thanks to Tropics Magazine for standing by me and for publishing my work since 2011. And also to my lovely Wife Meleisha for putting up with me over the years and for never giving up on me. A big thanks to Daryl Richards my son and Khyana my daughter. Once again thanks. »

Some of the red carpet shots by Award-Winning Fashion Photographer Des Richards could be seen below.
For more information about the event, please visit BEFFTA Awards main website : www.beffta.com


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